wYldfire Enterprise · Est. 2025 · Kansas City
We burn.We bloom.We rise.
A family of women-centered companies built to help women find their power, gather, heal, learn and grow.
Our mission
wYldfire Enterprise builds women-centered companies that help every woman find her power, live in her fire and rise with the women around her.
One family, one fire
We build companies for women who carry fire and bloom anyway.
An activation app. Coaching. Live gatherings. Luxury goods. Education. Giving. Each wYldfire company stands on its own, and together they form one world, so a woman who meets one of us has found all of us.
You can't stop what is meant to bloom.
Our pillars
The four pillars of the wYldfire house.
Every company in the family stands on the same four pillars. Meet any wYldfire woman and you will feel them.
I
Women-centered
Every company we build serves women and the people who love them.
II
Power
Fire, energy, strength, presence, agency and freedom. We are in the power business.
III
Transformation
Release what has done its time, and rise renewed.
IV
Belonging
Every woman is a different flower, and every one belongs.
Y
The capital Y
She is the Y.
Her power
Arms raised
Her release, her victory, her power.
Her purpose
Her why
Every woman finding her own reason to rise.
Her choice
The crossroads
Who she chooses to be after the fire.
The capital Y in our name is a woman with her arms raised. Every woman who rises is the Y.
One woman. Both halves.
The wYldfire
She rises.
A wYldfire is not the end of the land. It is how the land begins again. It burns away what has finished its season and makes room for new life.
So it is with her. Her anger, her grief, her fire: none of it is too much. It is power doing its work, and when it has burned through, she rises.
The wildflowers
She blooms.
No one plants a wildflower. She finds the crack in the concrete, takes one spark of sunlight, and grows anyway. After a fire, she is the first color to return.
So it is with her. Tender and tough at the same time, every woman is her own kind of flower, and she blooms.
On purpose.
The power of strong language
Say it loud.
Women are taught to polish every word before it leaves their mouths. Across every wYldfire company, we speak the way a woman sounds when she is done holding it in: bold, honest and on purpose. Every strong word gives a real feeling its real name, lets go of what she has carried, and hands the power back to her.
Truth
Real feelings deserve real words. Naming it is how she owns it.
Release
Once it is said out loud, the weight lifts and she can breathe.
Power
Bold words carry bold energy, and that energy belongs to her.
Studies on swearing have linked it to a real lift in strength and confidence. We call that power.
Our signature wildflowers
The fire and the flower live in the same woman.
The fire is her release. The flower is her renewal. One clears the ground and the other claims it, and you can't have the bloom without the burn. Each wYldfire wildflower carries a meaning we return to in our candles, our circles and our milestones.
Renewal
Fireweed
The first flower to rise from scorched ground. Proof that what blooms after the fire is the most beautiful part.
Devotion
Lavender
Calm strength and quiet power. Lavender stands for the whole field: every woman, every flower, together.
Faith
Wild sunflower
She turns her face toward the light every single day, and stands tall in what is coming.
Protection
Yarrow
An ancient healing flower that holds the line. Healing, protection and a woman who knows her worth.
Y
The wYldfire family
Every company, its own fire.
Nine companies, one family.
01 / 09
Live now
BLAZE Activate
The activation app for every woman who lives in her fire. Daily activations, BLAZE Live and activation parties.
Enter BLAZE →
02 / 09
Coaching
BLAZE Coaching
One-on-one coaching built on the wYldfire methods, led by Certified wYldfire Coaches.
Be the first to know →
03 / 09
Gather
wYldfire Events
Fire Circles, activation parties, a live show and a national convention.
Be the first to know →
04 / 09
Hand-poured luxury
wYldfire Goods
Method Collection candles, Fire Drops, activation journals and guides, made to be lit, kept and gifted.
Be the first to know →
05 / 09
Learn and lead
wYldfire Institute
Coach certification, KINDLE training for Fire Captains, FIRE Theory workshops and certification prep.
Be the first to know →
06 / 09
Heal
wYldfire Therapy
Telehealth therapy for women, by women, led by LaTeisha Howard-Williams, LCSW.
Be the first to know →
07 / 09
Create
wYldfire Media
A creative studio for brands, websites, video and story, publishing through wYldfire Press.
Be the first to know →
08 / 09
A wYldfire Media imprint
wYldfire Press
Books for women who say it loud, beginning with Language! A Woman's Dictionary of Power Words.
Be the first to know →
09 / 09
Giving
wYldfire Cares
Our giving family: SPARRKE™ for youth, a 501(c)(3) nonprofit since 2025, with eXhale and motHERhood growing alongside it.
Be the first to know →
Meet Ember
The spark of the wYldfire world.
Ember is a little flame with a big spirit. Keep an eye out: she shows up across every wYldfire company, carrying the spark from one fire to the next.
Y
The founders
Two women. One fire.
wYldfire began with two friends who kept showing up powerful through the hardest seasons of their lives. Everything we build is the world we wanted for ourselves, made for every woman who carries a fire of her own.
Founder and CEO
Dr. Barbara J. Kinney
PhD, MBA, RN
Sets the vision, the brand and the methods behind every wYldfire company.
Co-Founder and COO
LaTeisha Howard-Williams
MSW, LCSW
Leads operations, community, events and the healing and coaching side of the family.
Milestones
The fire, so far.
Where we have been
2025
wYldfire is born
The company is founded in Kansas City, Missouri.
August 2025
SPARRKE is official
Our youth nonprofit becomes a 501(c)(3), taking young people out into the world.
October 2026
The Y
Wildfire becomes wYldfire, with a woman raising her arms at the center of the name.
November 2026
BLAZE Activate is live
The activation app opens to every woman who lives in her fire.
Where the fire is going
December 5, 2026
The launch celebration
We celebrate BLAZE Activate in person with an activation party in Dallas.
2027
The family grows
BLAZE Live goes monthly, the first Fire Circles gather and the wYldfire Institute opens its doors.
2027
wYldfire Events
The first live wYldfire show brings women together on stage and in the seats.
2028
eXhale and motHERhood
wYldfire Cares grows with programs for mental health and maternal health.
The wYldfire Collective
If you're here, you're in.
Every wildflower belongs here.
The Collective is the heartbeat of the wYldfire world: every woman who has found us, wherever she found us. Here she can speak her truth, take up her full space, and be celebrated for exactly who she is. When one woman catches fire, she lights the next, and that is how a wYldfire spreads.
Work with us
Three doors into the fire.
I
Partnerships
Brands, venues and organizations who want to build something with the wYldfire family.
Partner with us →
II
Press and Speaking
Interviews, stages, panels and keynotes with our founders.
Book the founders →
III
Investors
Conversations about the future of the wYldfire family of companies.
Start a conversation →
Y
Our vision
A world where every woman, everywhere, lives in her fire, and a family of companies built to stand with her for generations.
We are building wYldfire to last: a house of women-centered companies with a name women everywhere know, trust and carry with pride.
Let's build something on fire.
Partnerships, press, speaking and investor conversations begin here.
Connect with us
Est. 2025 · Kansas City
We burn.We bloom.We rise.
A family of women-centered companies built to help women find their power, gather, heal, learn and grow.
Meet the familyOur mission
wYldfire Enterprise builds women-centered companies that help every woman find her power, live in her fire and rise with the women around her.
One family, one fire
We build companies for women who carry fire and bloom anyway.
An activation app. Coaching. Live gatherings. Luxury goods. Education. Giving. Each wYldfire company stands on its own, and together they form one world, so a woman who meets one of us has found all of us.
You can't stop what is meant to bloom.
Our pillars
The four pillars of the wYldfire house.
Every company in the family stands on the same four pillars. Meet any wYldfire woman and you will feel them.
Women-centered
Every company we build serves women and the people who love them.
Power
Fire, energy, strength, presence, agency and freedom. We are in the power business.
Transformation
Release what has done its time, and rise renewed.
IVBelonging
Every woman is a different flower, and every one belongs.
Y
The capital Y
She is the Y.
Her purposeThe capital Y in our name is a woman with her arms raised. Every woman who rises is the Y.
One woman. Both halves.
The wYldfire
She rises.
A wYldfire is not the end of the land. It is how the land begins again. It burns away what has finished its season and makes room for new life. So it is with her. Her anger, her grief, her fire: none of it is too much. It is power doing its work, and when it has burned through, she rises.
The wildflowers
She blooms.
No one plants a wildflower. She finds the crack in the concrete, takes one spark of sunlight, and grows anyway. After a fire, she is the first color to return. So it is with her. Tender and tough at the same time, every woman is her own kind of flower, and she blooms.
The power of strong language
Say it loud.
On purpose.Women are taught to polish every word before it leaves their mouths. Across every wYldfire company, we speak the way a woman sounds when she is done holding it in: bold, honest and on purpose.
Truth
Real feelings deserve real words. Naming it is how she owns it.
Release
Once it is said out loud, the weight lifts and she can breathe.
Power
Bold words carry bold energy, and that energy belongs to her.
Our signature wildflowers
The fire and the flower live in the same woman.
The fire is her release. The flower is her renewal. You can't have the bloom without the burn.
Renewal
Fireweed
The first flower to rise from scorched ground.
Devotion
Lavender
Calm strength and quiet power: every woman, together.
Faith
Wild sunflower
She turns her face toward the light every day.
Protection
Yarrow
Healing, protection and a woman who knows her worth.
Y
The wYldfire family
Every company, its own fire.
Nine companies, one family. Swipe to explore →
01 / 09 · Live now
BLAZE Activate
The activation app for every woman who lives in her fire. Daily activations, BLAZE Live and activation parties.
Enter BLAZE →
02 / 09 · Coaching
BLAZE Coaching
One-on-one coaching built on the wYldfire methods, led by Certified wYldfire Coaches.
Be the first to know →
03 / 09 · Gather
wYldfire Events
Fire Circles, activation parties, a live show and a national convention.
Be the first to know →
04 / 09 · Hand-poured luxury
wYldfire Goods
Method Collection candles, Fire Drops, activation journals and guides, made to be lit, kept and gifted.
Be the first to know →
05 / 09 · Learn and lead
wYldfire Institute
Coach certification, KINDLE training for Fire Captains, FIRE Theory workshops and certification prep.
Be the first to know →
06 / 09 · Heal
wYldfire Therapy
Telehealth therapy for women, by women, led by LaTeisha Howard-Williams, LCSW.
Be the first to know →
07 / 09 · Create
wYldfire Media
A creative studio for brands, websites, video and story, publishing through wYldfire Press.
Be the first to know →
08 / 09 · A wYldfire Media imprint
wYldfire Press
Books for women who say it loud, beginning with Language! A Woman's Dictionary of Power Words.
Be the first to know →
09 / 09 · Giving
wYldfire Cares
Our giving family: SPARRKE™ for youth, a 501(c)(3) nonprofit since 2025, with eXhale and motHERhood growing alongside it.
Be the first to know →
Meet Ember
The spark of the wYldfire world.
Ember is a little flame with a big spirit. She shows up across every wYldfire company, carrying the spark from one fire to the next.
Y
The founders
Two women. One fire.
wYldfire began with two friends who kept showing up powerful through the hardest seasons of their lives. Everything we build is the world we wanted for ourselves.
Founder and CEO
Dr. Barbara J. Kinney
PhD, MBA, RN
Sets the vision, the brand and the methods behind every wYldfire company.
Co-Founder and COO
LaTeisha Howard-Williams
MSW, LCSW
Leads operations, community, events and the healing and coaching side of the family.
Milestones
The fire, so far.
Where we have been
2025
wYldfire is born
The company is founded in Kansas City, Missouri.
August 2025
SPARRKE is official
Our youth nonprofit becomes a 501(c)(3), taking young people out into the world.
October 2026
The Y
Wildfire becomes wYldfire, with a woman raising her arms at the center of the name.
November 2026
BLAZE Activate is live
The activation app opens to every woman who lives in her fire.
Where the fire is going
December 5, 2026
The launch celebration
We celebrate BLAZE Activate in person with an activation party in Dallas.
2027
The family grows
BLAZE Live goes monthly, the first Fire Circles gather and the wYldfire Institute opens its doors.
2027
wYldfire Events
The first live wYldfire show brings women together on stage and in the seats.
2028
eXhale and motHERhood
wYldfire Cares grows with programs for mental health and maternal health.
The wYldfire Collective
If you're here, you're in.
Every wildflower belongs here. When one woman catches fire, she lights the next, and that is how a wYldfire spreads.
Find your circleWork with us
Three doors into the fire.
Y
Our vision
A world where every woman, everywhere, lives in her fire.
We are building wYldfire to last: a house of women-centered companies with a name women everywhere know, trust and carry with pride.
Let's build something on fire.
Partnerships, press, speaking and investor conversations begin here.
Connect with usThe wYldfire Letter
News, launches and stories from the wYldfire family.