Our story
Built from the fire.
wYldfire Enterprise was founded in 2025 in Kansas City, Missouri, by two women who know what it means to rise.
How it began
We built the world we were looking for.
Dr. Barbara J. Kinney and LaTeisha Howard-Williams spent their careers caring for others: in hospitals, in classrooms and in therapy rooms.
Through the hardest seasons of their own lives, they kept showing up powerful. And they kept looking for a place that celebrated all of a woman: the fire and the flower, the soft and the strong, the tears and the triumph.
When they could not find it, they built it. wYldfire Enterprise is the home for that world, and every company in the family carries the same promise: here, she finds her power.
Y
The founders
Two women. One fire.
Founder and CEO
Dr. Barbara J. Kinney
PhD, MBA, MSN, RN
A nurse, educator and leader, Barbara holds a PhD in Educational Psychology and has spent her career helping people learn, grow and lead.
She is the visionary behind the wYldfire family. She sets its direction, guards its brand and created its methods, including BLAZE™, POWER™, RISE™, FIRM™ and HEAT™.
Co-Founder and COO
LaTeisha Howard-Williams
MSW, LCSW
A licensed clinical social worker and master's-prepared clinician, LaTeisha brings deep expertise in healing, trauma recovery and women's emotional well-being.
She leads how the wYldfire family runs: operations, community, events, and the coaching and healing work at the heart of everything we do.
Milestones
The fire, so far.
Where we have been
2025
wYldfire is born
The company is founded in Kansas City, Missouri.
August 2025
SPARRKE is official
Our youth nonprofit becomes a 501(c)(3), taking young people out into the world.
October 2026
The Y
Wildfire becomes wYldfire, with a woman raising her arms at the center of the name.
November 2026
BLAZE Activate is live
The activation app opens to every woman who lives in her fire.
Where the fire is going
December 5, 2026
The launch celebration
We celebrate BLAZE Activate in person with an activation party in Dallas.
2027
The family grows
BLAZE Live goes monthly, the first Fire Circles gather and the wYldfire Institute opens its doors.
2027
wYldfire Events
The first live wYldfire show brings women together on stage and in the seats.
2028
eXhale and motHERhood
wYldfire Cares grows with programs for mental health and maternal health.
What we believe
The ground we stand on.
Four truths that shape every company, product and gathering in the wYldfire family.
I
Women are complex.
Nurturing and assertive, polite and powerful. She does not have to choose.
II
Her fire is sacred.
Anger, grief and passion are not too much. They are power doing its work.
III
Transformation requires the burn.
What rises after the fire is often the most beautiful part.
IV
Every wildflower belongs.
Every woman is a different flower, and every one is celebrated.
Join us in the fire.
Partnerships, press, speaking and investor conversations begin here.
Connect with us
Our story
Built from the fire.
wYldfire Enterprise was founded in 2025 in Kansas City, Missouri, by two women who know what it means to rise.
How it began
We built the world we were looking for.
Dr. Barbara J. Kinney and LaTeisha Howard-Williams spent their careers caring for others: in hospitals, in classrooms and in therapy rooms.
Through the hardest seasons of their own lives, they kept showing up powerful. And they kept looking for a place that celebrated all of a woman: the fire and the flower, the soft and the strong, the tears and the triumph.
When they could not find it, they built it. wYldfire Enterprise is the home for that world, and every company in the family carries the same promise: here, she finds her power.
Y
The founders
Two women. One fire.
Founder and CEO
Dr. Barbara J. Kinney
PhD, MBA, MSN, RN
A nurse, educator and leader, Barbara holds a PhD in Educational Psychology and has spent her career helping people learn, grow and lead.
She is the visionary behind the wYldfire family. She sets its direction, guards its brand and created its methods, including BLAZE™, POWER™, RISE™, FIRM™ and HEAT™.
Co-Founder and COO
LaTeisha Howard-Williams
MSW, LCSW
A licensed clinical social worker and master's-prepared clinician, LaTeisha brings deep expertise in healing, trauma recovery and women's emotional well-being.
She leads how the wYldfire family runs: operations, community, events, and the coaching and healing work at the heart of everything we do.
Milestones
The fire, so far.
Where we have been
2025
wYldfire is born
The company is founded in Kansas City, Missouri.
August 2025
SPARRKE is official
Our youth nonprofit becomes a 501(c)(3), taking young people out into the world.
October 2026
The Y
Wildfire becomes wYldfire, with a woman raising her arms at the center of the name.
November 2026
BLAZE Activate is live
The activation app opens to every woman who lives in her fire.
Where the fire is going
December 5, 2026
The launch celebration
We celebrate BLAZE Activate in person with an activation party in Dallas.
2027
The family grows
BLAZE Live goes monthly, the first Fire Circles gather and the wYldfire Institute opens its doors.
2027
wYldfire Events
The first live wYldfire show brings women together on stage and in the seats.
2028
eXhale and motHERhood
wYldfire Cares grows with programs for mental health and maternal health.
What we believe
The ground we stand on.
Four truths that shape every company, product and gathering in the wYldfire family.
I
Women are complex.
Nurturing and assertive, polite and powerful. She does not have to choose.
II
Her fire is sacred.
Anger, grief and passion are not too much. They are power doing its work.
III
Transformation requires the burn.
What rises after the fire is often the most beautiful part.
IV
Every wildflower belongs.
Every woman is a different flower, and every one is celebrated.
Join us in the fire.
Partnerships, press, speaking and investor conversations begin here.
Connect with us